How Crowdsourcing Impacts Innovation Portfolio Management
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چکیده
The Internet has had a profound influence on innovation practices. Crowd sourcing has tipped the innovation balance from the domination of large corporations towards smaller entities and access to these innovation sources has become an important part of innovation strategy. Customer crowd sourcing, such as MyStarbucksIdea, has opened new avenues of identifying customer needs and trends. Another highly powerful way of applying crowd sourcing is in the identification of technology solutions to fulfil needs, whether they are customer or corporate. Needs driven innovation and Open Innovation are at the convergence of these two crowd sourcing methods.
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